Life and Tech World

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”Life and Tech World offers insightful articles and expert interviews that truly explore the evolving relationship between branding and technology.”

Brand Tech Insights

Explore the synergy of branding and technology through expert articles and reviews.

A series of cards labeled 'Brand Positioning' are displayed on a blue surface. The cards have blue and white sections, featuring text about strategic brand concepts. Nearby are a blue pen, a color swatch card, a book with circular patterns on the cover, and a black and blue marker. The arrangement is neat and organized, suggesting a theme of branding and design.
A brightly lit advertisement for a beverage brand featuring a bottle of mango apricot flavor is prominently displayed against a colorful fruit background. This advertisement is situated in a dimly lit urban environment, likely a train station, with visible stairways leading downwards and some faint signage.
A computer screen displays a graphic design software with a brand identity project open, featuring multiple blue-themed design variations for a brand labeled 'APATIE'. The image includes different versions of the brand's logo and designs on a grid layout. The background shows a blurred bottle and some greenery out of focus.
A brightly illuminated billboard displaying logos for Coca-Cola, Sprite, and Fanta. Each logo is prominently displayed against distinct colored backgrounds: red for Coca-Cola, green for Sprite, and orange for Fanta. To the right, there is text in Chinese. The surrounding environment appears dark and urban.